"Domestic photography and digital culture" in Lister, M. (ed)
The Photographic Image in Digital Culture (London and New York: Routledge, 1995).
"Photography is intimately bound up with domesticity and the private world and has been since its inception." (129)
Slater argues that the evidence for this lies in the undertaking of four activities in domestic settings:
1. family photography
2. amateur photography as a consumerist hobby
3. photographic amusements have engaged us domestically since photography's inception ("from the Victorian stereoscope through video and computer games" 129)
4. photography domesticates the public sphere and gives public significance to the private.
Family and photography are also linked, according to Slater, through consumer culture and leisure - "photographic equipment and images enter the family in the form of consumer goods".
"The means of making, manipulating, presenting and consuming images constitute a major consumer market which - certainly since Kodak in the late nineteenth century - provide domestic life with powerful means of self representation, tools of symbolic reproduction. The means of representation are structured to produce and exploit profitable social relations and activities in domestic life. For this reason alone there is a pressure for photography to structure everyday life in the very process of representing it." (129 - 130)
'As family albums and photographic advertising alike repetitively display, it is through the family at leisure, at play, at busy rest, in a time of extraordinary ordinariness, that we have come to represent the family to its members and its publics. It is in its 'free' time and activities that the family, and through it the individual, is to recognise meaningful personal life." (130)
The effects of mobile privatisation produce, according to Slater, a popular fear image of a fragmented family, each alone in their own private space and engaging in highly individualised home leisure activities.
"...leisure commodities in the home, far from being useful tools for engaging with everyday domestic life, structure it out of meaningful existence. Electronics, in this view, produce solipsism rather than sociality. Perhaps the future family will only exist in its snapshots, which are themselves integrated into the digital flow which destroyed it." (132)
Self representation as self construction: our active imposition upon ourselves of codes of gender, family, class, appearance within the processes of processing of presenting ourselves to the camera, selecting photographable moments and selecting presentable photographs.
“Editing the family album is both an operation on memory and therefore upon personal and familial identity and their intense mutual dependency; as well as a construction of future memories in the photographic practice of the present. We construct ourselves for the image and through images.” (134)
Emphasises the relationship between snapshot photography and leisure.
“Over a long historical process, it is leisure time and experience that has emerged as the primary site for the sentimentalisation of family identity: it is seen as the time and activity in which real personal meaning is to be found”. (135)
Leisure brings together three major themes:
1. liberal equation of freedom of the individual is located religiously, morally and sentimentally in family life.
2. the very privacy of leisure aroused fears of (working class) idleness and vice and led to the promotion of structured leisure activities and imposition of bourgeois norms of consumption – bourgeois family life held up as an ideal
3. the regulation of leisure went hand in hand with its commercialization – family consumption of goods, entertainments, activities and events seen as suitable leisure activities.
“Photography emerges into this setting in a doubled form: it is both a commodity and a meta-commodity, leisure and meta-leisure. That is to say, photography is – on the one hand – just one of the new types of activities and objects that make up the leisure time of the family; yet – on the other hand – it is a means of representing that time and its values, and for symbolically reproducing it and the family.” (135)
Self representation as self construction: our active imposition upon ourselves of codes of gender, family, class, appearance within the processes of processing of presenting ourselves to the camera, selecting photographable moments and selecting presentable photographs.
“Editing the family album is both an operation on memory and therefore upon personal and familial identity and their intense mutual dependency; as well as a construction of future memories in the photographic practice of the present. We construct ourselves for the image and through images.” (134)
Emphasises the relationship between snapshot photography and leisure.
“Over a long historical process, it is leisure time and experience that has emerged as the primary site for the sentimentalisation of family identity: it is seen as the time and activity in which real personal meaning is to be found”. (135)
Leisure brings together three major themes:
1. liberal equation of freedom of the individual is located religiously, morally and sentimentally in family life.
2. the very privacy of leisure aroused fears of (working class) idleness and vice and led to the promotion of structured leisure activities and imposition of bourgeois norms of consumption – bourgeois family life held up as an ideal
3. the regulation of leisure went hand in hand with its commercialization – family consumption of goods, entertainments, activities and events seen as suitable leisure activities.
“Photography emerges into this setting in a doubled form: it is both a commodity and a meta-commodity, leisure and meta-leisure. That is to say, photography is – on the one hand – just one of the new types of activities and objects that make up the leisure time of the family; yet – on the other hand – it is a means of representing that time and its values, and for symbolically reproducing it and the family.” (135)
“It is possible however that neither the practice nor the metaphor of the family album is any longer central to identity formation and that this might be due to the intensification of consumer culture and privatized leisure.” (138)
Even though research shows that we hypervalue the family album as an artifact, research also shows that the amount of time we spend looking at it minimal.
“Taking pictures is a taken for granted part of leisure activities; but looking at them is marginal”. (139)
"Baudrillard may believe that the Gulf War happened mainly on TV but the wedding damned well took place and here's the photo (and video) to prove it." (145)